A Double Scotch: How Chivas Regal and The Glenlivet Became Global Icons Book Information:

ch tells the intertwined success stories of Chivas Regal and The Glenlivet two Scotch whisky brands recognized the worldover for their unparalleled quality. Founded by Scottish grocers from Aberdeen, Chivas Regal stands as the world s most popular prestige blended Scotch. First distilled by a pistolpacking Highlander, The Glenlivet is today the topselling singlemalt Scotch in America. F. Paul Pacult explores these two iconic spirits and tells the remarkable story of the two families who endured numerous hardships to build their brands. A business book that goes down easy, A Double Scotch tells the story of the world s favorite whiskies, and the story of the nation and families that made them so.

• Book Type/Genre :

Analysis & Strategy

• Book Binding :

Hardcover

• Language :

English

• Number of Pages :

Page count varies on each edition/reprint

• ISBN - 10 :

• A Double Scotch: How Chivas Regal and The Glenlivet Became Global Icons Published On :

2005

• Resource:

Business & Economics, Analysis & Strategy Book is recommended for Students, Teachers, Graduates, Professionals, and all bibliophiles

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