A Framework for Marketing Management
₹599.00
Book Title: | A Framework for Marketing Management |
Author: | Philip Kotler |
ISBN-13: | 9789332518179 |
Publication: | Pearson Education |
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Overview of A Framework for Marketing Management Book
Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but want the flexibility to add outside cases, simulations or projects.
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Business&Economics
Paperback
English
520 pages
9332518173
2013
Students and Professionals:Business&Economics
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