A Textbook on Rural Consumer Behaviour in India: A Study of FMCGs
Book Title: | A Textbook on Rural Consumer Behaviour in India: A Study of FMCGs |
Author: | A. Sarangapani |
ISBN-13: | 9788131807309 |
Publication: | Laxmi Publications |
Edition: | First edition (2010) |
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Overview of A Textbook on Rural Consumer Behaviour in India: A Study of FMCGs Book
This book presents a comprehensive coverage of the subject with examples from the Indian scenario. The book analyses rural consumer consumption patterns and brand preferences, shifting of brands and reasons for brand shifting, different types of rural markets, mode of purchase, frequency of buying, distance travelled for purchase and store patronage and stresses on consumer decision-making and clearly explains the five stages of problem recognition, information search, evaluation of alternatives, purchase and post-purchase behaviour. It also explains levels of satisfaction with regard to various practices adopted by the marketers and consumerism in rural areas.
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Business & Finance
Paperback
English
126 pages
8131807304
2010
Students and Professionals:Textbooks, Business & Finance
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