Advertising and Promotions an IMC Perspective
₹835.00
Book Title: | Advertising and Promotions an IMC Perspective |
Author: | Kruti Shah |
ISBN-13: | 9780070080317 |
Publication: | McGraw Hill Education (1 September 2008) |
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COD Available. Delivery Time 4 - 7 Working Days in India.
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Overview of Advertising and Promotions an IMC Perspective Book
The book is rooted in sound theoretical concepts with a strong emphasis on the practical component. It introduces students to the concept of integrated marketing communication, and its major tools, techniques and media, with a special focus on advertising. It serves the needs of both ? those who are inclined towards the managerial aspects of communication, as well as those who are interested in mastering the creative aspects.
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Business & Finance
Paperback
English
1020 pages
70080313
1-Sep-08
Textbooks, Business & Finance for Students and Professionals
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