Advertising and Promotions an IMC Perspective by Kruti Shah Book-9780070080317
  • Advertising and Promotions an IMC Perspective by Kruti Shah Book-9780070080317

Advertising and Promotions an IMC Perspective

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Book Title: Advertising and Promotions an IMC Perspective
Author: Kruti Shah
ISBN-13: 9780070080317
Publication: McGraw Hill Education (1 September 2008)
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Overview of Advertising and Promotions an IMC Perspective Book

The book is rooted in sound theoretical concepts with a strong emphasis on the practical component. It introduces students to the concept of integrated marketing communication, and its major tools, techniques and media, with a special focus on advertising. It serves the needs of both ? those who are inclined towards the managerial aspects of communication, as well as those who are interested in mastering the creative aspects.

  • Book Type :

  • Business & Finance

  • Book Binding :

  • Paperback

  • Language :

  • English

  • Number of Pages :

  • 1020 pages

  • ISBN - 10 :

  • 70080313

  • Advertising and Promotions an IMC Perspective Published On :

  • 1-Sep-08

  • Resource:

  • Textbooks, Business & Finance for Students and Professionals

    Disclaimer:

    • Advertising and Promotions an IMC Perspective Book is not for reading online or for free download in PDF or eBook format.
    • Table of Contents,Index,Syllabus,summary and image of Advertising and Promotions an IMC Perspective book may be of a different edition or of the same title.
    • Price can change due to reprinting, price change by publisher or sourcing cost change for imported books.
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Advertising and Promotions an IMC Perspective

Book Title: Advertising and Promotions an IMC Perspective
Author: Kruti Shah
ISBN-13: 9780070080317
Publication: McGraw Hill Education (1 September 2008)

Write your review