Advertising and Promotions an IMC Perspective
|Book Title:||Advertising and Promotions an IMC Perspective|
|Publication:||McGraw Hill Education (1 September 2008)|
Pay via Paytm / PayUindia to save COD charges.
Delivery in 3-7 Business Days. COD Available.
Overview of Advertising and Promotions an IMC Perspective Book
The book is rooted in sound theoretical concepts with a strong emphasis on the practical component. It introduces students to the concept of integrated marketing communication, and its major tools, techniques and media, with a special focus on advertising. It serves the needs of both ? those who are inclined towards the managerial aspects of communication, as well as those who are interested in mastering the creative aspects.
Book Type :
Book Binding :
Number of Pages :
ISBN - 10 :
Advertising and Promotions an IMC Perspective Published On :
- Advertising and Promotions an IMC Perspective Book is not for reading online or for free download in PDF or eBook format.
- Table of Contents,Index,Syllabus,summary and image of Advertising and Promotions an IMC Perspective book may be of a different edition or of the same title.
- Price can change due to reprinting, price change by publisher or sourcing cost change for imported books.
Business & Finance
Textbooks, Business & Finance for Students and Professionals