Advertising and Promotions An Integrated Brand Approach by Thomas O\'Guinn Book-9788131517383
  • Advertising and Promotions An Integrated Brand Approach by Thomas O\'Guinn Book-9788131517383

Advertising and Promotions An Integrated Brand Approach

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Book Title: Advertising and Promotions An Integrated Brand Approach
Author: Thomas O'Guinn
ISBN-13: 9788131517383
Publication: Cengage
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Overview of Advertising and Promotions An Integrated Brand Approach Book

Show your students how good advertising is the result of hard work and careful planning with the exciting new ADVERTISING AND PROMOTIONS: AN INTEGRATED BRAND APPROACH, 6E, from leading authors Semenik/Allen/O'Guinn. This clearly written text brings a solid understanding of advertising strategy to life with more dynamic visuals and graphic examples than ever before. More than 500 of today's most contemporary ads and exhibits help provide the innovative, integrated learning experience your students need for advertising results and business success. A leader for its emphasis on integrated brand promotion, this edition combines a compelling presentation of the fundamentals of advertising with invigorating coverage of contemporary topics and the latest advertising trends. In-depth coverage of social media, new coverage of design thinking, an emphasis on globalization and more cutting-edge coverage exemplifies advertising's latest developments in today's digital society. Packed with practical applications and insights, the book presents concepts in the context of real advertising practice - as the book's contents follows the same process as an actual advertising agency.

  • Book Type :

  • Business&Economics

  • Book Binding :

  • Paperback

  • Language :

  • English

  • Number of Pages :

  • ISBN - 10 :

  • 8131517381

  • Advertising and Promotions An Integrated Brand Approach Published On :

  • 2012

  • Resource:

  • Students and Professionals:Business&Economics

    Disclaimer:

    • Advertising and Promotions An Integrated Brand Approach Book is not for reading online or for free download in PDF or eBook format.
    • Table of Contents,Index,Syllabus,summary and image of Advertising and Promotions An Integrated Brand Approach book may be of a different edition or of the same title.
    • Price can change due to reprinting, price change by publisher or sourcing cost change for imported books.
Cengage
BKDPSBU_9788131517383
2017-11-12
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Advertising and Promotions An Integrated Brand Approach

Book Title: Advertising and Promotions An Integrated Brand Approach
Author: Thomas O'Guinn
ISBN-13: 9788131517383
Publication: Cengage

Write your review