Advertising Promotion and Other Aspects of Integrated Marketing Communications
Book Title: | Advertising Promotion and Other Aspects of Integrated Marketing Communications |
Author: | Terence A. Shimp |
ISBN-13: | 9788131528242 |
Publication: | South Western |
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Overview of Advertising Promotion and Other Aspects of Integrated Marketing Communications Book
Market-leading ADVERTISING PROMOTION AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS, 9E discusses all aspects of marketing communications, from time-honored methods to the newest developments in the field. Comprehensive treatment of the fundamentals focuses on advertising and promotion, including planning, branding, media buying, sales, public relations and much more. Emerging topics get special attention in this edition, such as the enormous popularity of social media outlets, online and digital practices, viral communications and personal selling, along with all of their effects on traditional marketing. Revised to make ADVERTISING PROMOTION AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS, 9E most current I.M.C. text on the market, chapters address must-know changes to environmental, regulatory and ethical issues, as well as Marcom insights, place-based applications, privacy, global marketing and of course, memorable advertising campaigns.
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Business&Economics
Paperback
English
752 pages
8131528243
2015
Students and Professionals:Business&Economics
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