Brand Management: Principles and Practices by KIRTI DUTTA Book-9780198069867
  • Brand Management: Principles and Practices by KIRTI DUTTA Book-9780198069867

Brand Management: Principles and Practices

₹599.00
Book Title: Brand Management: Principles and Practices
Author: KIRTI DUTTA
ISBN-13: 9780198069867
Publication: Oxford University Press
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Overview of Brand Management: Principles and Practices Book

Brand Management: Principles and Practices is a comprehensive textbook designed for post graduate management programmes students specializing in marketing. It explores core concepts of branding and illustrates them through numerous examples, exhibits, figures, images, case studies, and videos. Divided into five sections, first section gives an introduction to branding, creating a brand, and understanding how organizational culture helps in successful brand management. Second and third sections discuss brand equity, ways of researching and measuring it, and importance of understanding consumers and markets. Further, fourth section explains branding strategies, e-branding, and marketing communications. Last section explores brand architecture, brands over time, and boundary-less brands. Students will find this book useful for its illustrative coverage of the key concepts. The practical applications would also be very useful to practitioners.

  • Book Type :

  • Business&Finance

  • Book Binding :

  • Paperback

  • Language :

  • English

  • Number of Pages :

  • 576 pages

  • ISBN - 10 :

  • 0198069863

  • Brand Management: Principles and Practices Published On :

  • 2 Jan 2012

  • Resource:

  • Students and Professionals:Textbooks, Business&Finance

    Disclaimer:

    • Brand Management: Principles and Practices Book is not for reading online or for free download in PDF or eBook format.
    • Table of Contents,Index,Syllabus,summary and image of Brand Management: Principles and Practices book may be of a different edition or of the same title.
    • Price can change due to reprinting, price change by publisher or sourcing cost change for imported books.
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Brand Management: Principles and Practices

Book Title: Brand Management: Principles and Practices
Author: KIRTI DUTTA
ISBN-13: 9780198069867
Publication: Oxford University Press

Write your review