Branding: Concepts and Process
₹299.00
Book Title: | Branding: Concepts and Process |
Author: | Debashish Pati |
ISBN-13: | 9780333937150 |
Publication: | Laxmi Publications |
Edition: | First edition (2001) |
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Overview of Branding: Concepts and Process Book
This book introduces certain concepts and a 'how to do' perspective in the context of making a brand out of a product. It links up various activities involved in the process and presents a copyright model Branding.
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Business, Strategy & Management
Paperback
English
224 pages
0333937155
2001
Students and Professionals:Business & Economics, Business, Strategy & Management
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