Overview of Breakout Strategies for Emerging Markets Book

Emerging markets offer the biggest growth opportunity in the history of capitalism. Breakout Marketing for Emerging Markets demonstrates how companies can succeed in these markets, unfazed by the ups and downs of the global economy.Features:Teaches how to compete in emerging markets by offering a strategic marketing toolkit that managers can deploy.Lays framework for delving into emerging market.Explains how these transforming markets mean marketing all over the world - attracting multinationals with their burgeoning middle class, shoring up their own domestic firms and launching local brands onto the global stage.Table of ContentsChapter 1 Converting Nonusers to UsersChapter 2 Creating Functional FusionChapter 3 Designing Cultural FusionChapter 4 Democratizing the OfferChapter 5 Upscaling the OfferChapter 6 Managing ReachChapter 7 Reinventing Reach Chapter 8 Building Brand IdentityChapter 9 Engaging StakeholdersChapter 10 Connecting the Dots

• Book Type :

Business,Strategy&Management

• Book Binding :

Paperback

• Language :

English

• Number of Pages :

256 pages

• ISBN - 10 :

9332579415

• Breakout Strategies for Emerging Markets Published On :

20 Sep 2016

• Resource:

Students and Professionals:Business&Economics, Business,Strategy&Management

Disclaimer:

• Breakout Strategies for Emerging Markets Book is not for reading online or for free download in PDF or eBook format.
• Table of Contents,Index,Syllabus,summary and image of Breakout Strategies for Emerging Markets book may be of a different edition or of the same title.
• Price can change due to reprinting, price change by publisher or sourcing cost change for imported books.