Overview of Business Communication (SIE): Connecting in a Digital World Book

The book takes a unique problem-solving approach; the text successfully integrates current technologies and trends while maintaining an emphasis on the fundamentals careful analysis of the communication problem, development of an audience - focused solution and clear, correct use of language and visuals. Salient Features: Problem - solving approach along with an increased focus on Communication Technologies and Cross - Cultural Communication. Comprehensive pedagogy includes features comprising outlines and checklists, different boxed items, realistic problem-solving case scenarios and special book - end appendices. Comprehensive adaptation includes features such as culture vignettes, Notes from India and communication cases.Table of Contents: Part 1: IntroductionUnderstanding Workplace Communication Communicating Across Cultures.Part 2: Fundamentals of Business Writing Adapting Your Words to Your Readers Constructing Clear Sentences and Paragraphs Writing for a positive EffectPart 3: Basic Patterns of Business MessagesChoosing the Best Process and Forms Getting to the Point in Good-News and Neutral Messages Maintaining Goodwill in Bad-News Messages Making your case with Persuasive Message and Proposals Conducting a Winning Job CampaignPart 4: Fundamentals of Report Writing Preparing Informative and Influential Business Reports Choosing the Right Type of Report Conducting Research for Decision Makers Using Visuals to make your PointPart 5: Oral Forms of Business Communication Communicating Effectively in Meetings and Conversations Delivering Oral Reports and Business SpeechesPart 6: Elements of Professionalism - Technological Proficiency and Correctness Leveraging Technology for Better Writing Conveying Professionalism through CorrectnessAppendix A: Corrections for the self-Administered Diagnostics Test of Correctness Appendix B: Physical Presentation of Letters, Memos and Reports Appendix C: General Grading Symbols Appendix D: Grading Codes and Checklists - Message and Reports Appendix E: Documentation and the Bibliography

• Book Type :

Business & Finance

Book Binding :

Paperback

Language :

English

Number of Pages :

816 pages

ISBN - 10 :

9351342964

Business Communication (SIE): Connecting in a Digital World Published On :

15-Feb-15

Resource:

Textbooks, Business & Finance for Students and Professionals

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