Overview of Business Marketing Book

The text introduces the concepts of marketing to businesses and stresses the importance of building relationships with customers. It provides a balanced treatment of theory and practical applications. The authors strive to emphasize that connecting new knowledge with developed knowledge is the essence of learning; and connecting people to knowledge and knowledge to people is the essence of relationships.

• Book Type :

Business & Finance

• Book Binding :

Paperback

• Language :

English

• Number of Pages :

688 pages

• ISBN - 10 :

0070220913

• Business Marketing Published On :

11 Mar 2008

• Resource:

Textbooks, Business & Finance Books for Students, Teachers, Graudates, Professionals and all others

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• Business Marketing Book is not for reading online or for free download in PDF or eBook format.
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