Overview of Consumer Behavior Book

Consumerism at its best! This up-to-date text focuses on consumer shopping, buying and consumption behavior topics looking at both domestic and international theory and examples. It is divided into sections on marketing foundations, consumer decision making, psychological and sociological influences on consumer decision making and special topics relating to public policy organizational buying and conducting research. The principles presented have application in not-for-profit and for-profit settings. A series of relevant cases are also included.

• Book Type :

Business & Economics

Book Binding :

Paperback

Language :

English

Number of Pages :

606 pages

ISBN - 10 :

1111221626

Consumer Behavior Published On :

2010

Resource:

Business & Economics for Students and Professionals

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• Consumer Behavior Book is not for reading online or for free download in PDF or eBook format.
• Table of Contents,Index,Syllabus,summary and image of Consumer Behavior book may be of a different edition or of the same title.
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