Overview of Consumer Behaviour and Marketing Action Book

In today's business world, a better understanding of consumer needs is essential to drive marketing strategies. The successes and failures of implementing marketing concepts and strategies are based primarily on the attempt to integrate the product's message. Two recent examples of consumer-driven marketing actions: Saturn succeeded in establishing a strong, cult-like following and its appeal to both utilitarian and hedonic needs; while McDonald's failed to shift consumer perceptions of its service orientation of the ArchDeluxe sandwitch.

• Book Type :

Business,Strategy&Management

• Book Binding :

Paperback

• Language :

English

• Number of Pages :

718 pages

• ISBN - 10 :

8131500365

• Consumer Behaviour and Marketing Action Published On :

2007

• Resource:

Students and Professionals:Business&Economics, Business,Strategy&Management

Disclaimer:

• Consumer Behaviour and Marketing Action Book is not for reading online or for free download in PDF or eBook format.
• Table of Contents,Index,Syllabus,summary and image of Consumer Behaviour and Marketing Action book may be of a different edition or of the same title.
• Price can change due to reprinting, price change by publisher or sourcing cost change for imported books.