Overview of Crack the Marketing Case and Interview Like A CMO Book

Crack the marketing case and interview like a CMO is intended to help students and working professionals in their marketing case training and interview prep. It shows you how to acquire and become expert at skills required to solve any marketing case problem and successfully crack your marketing interview (personal and technical). It leverages Nitish s and the cmofactory.com team s extensive marketing experience (in more than 20 countries building brands for P&G, Coke, Yum etc.) to cull out the first principles that can be used to approach any marketing situation or problem you are faced with. The principles listed in the book are simple and logical and can be readily used for any industry/category type. The book is a fantastic tool to gain perspective on what a Chief Marketing Officer looks for and it systematically goes about helping you develop and showcase those very skills. The frameworks and tools discussed in this book have been used to train thousands of students across all IIMs and top B-Schools and have got rave reviews unanimously.

• Book Type :

Business, Strategy & Management

• Book Binding :

Paperback

• Language :

English

• Number of Pages :

176 pages

• ISBN - 10 :

938614140X

• Crack the Marketing Case and Interview Like A CMO Published On :

27 Oct 2016

• Resource:

Business & Economics, Business, Strategy & Management Books for Students, Teachers, Graudates, Professionals and all others

Disclaimer:

• Crack the Marketing Case and Interview Like A CMO Book is not for reading online or for free download in PDF or eBook format.
• Table of Contents,Index,Syllabus,summary and image of Crack the Marketing Case and Interview Like A CMO book may be of a different edition or of the same title.
• Price can change due to reprinting, price change by publisher or sourcing cost change for imported books.