Overview of Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers (Collins Business Essentials) Book

Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.

• Book Type :

Crossing the Chasm: Marketing and Selling High

Book Binding :

Paperback

Language :

English

Number of Pages :

ISBN - 10 :

Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers (Collins Business Essentials) Published On :

Resource:

Kindle ebooks, Business & Economics, Crossing the Chasm: Marketing and Selling High Books for Students, Teachers, Graudates, Professionals and all others

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