Overview of Customer and Business Analytics: Applied Data Mining for Business Decision Making Using R (Chapman & Hall/CRC The R Series) Book

Customer and Business Analytics: Applied Data Mining for Business Decision Making Using R explains and demonstrates, via the accompanying open-source software, how advanced analytical tools can address various business problems. It also gives insight into some of the challenges faced when deploying these tools. Extensively classroom-tested, the text is ideal for students in customer and business analytics or applied data mining as well as professionals in small- to medium-sized organizations. The book offers an intuitive understanding of how different analytics algorithms work. Where necessary, the authors explain the underlying mathematics in an accessible manner. Each technique presented includes a detailed tutorial that enables hands-on experience with real data. The authors also discuss issues often encountered in applied data mining projects and present the CRISP-DM process model as a practical framework for organizing these projects. Showing how data mining can improve the performance of organizations, this book and its R-based software provide the skills and tools needed to successfully develop advanced analytics capabilities.

• • Book Type :

Science & Mathematics

• • Book Binding :

Paperback

• • Language :

English

• • Number of Pages :

315 pages

• • ISBN - 10 :

1466503963

• • Customer and Business Analytics: Applied Data Mining for Business Decision Making Using R (Chapman & Hall/CRC The R Series) Published On :

12-Jun-12

• • Resource:

Textbooks, Science & Mathematics for Students and Professionals

Disclaimer:

• • Customer and Business Analytics: Applied Data Mining for Business Decision Making Using R (Chapman & Hall/CRC The R Series) Book is not for reading online or for free download in PDF or eBook format.
  • Table of Contents,Index,Syllabus,summary and image of Customer and Business Analytics: Applied Data Mining for Business Decision Making Using R (Chapman & Hall/CRC The R Series) book may be of a different edition or of the same title.
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