Overview of Customer Relation Management: A Strategic Perspective Book

This book explores the foundations of relationship orientation by drawing upon economic as well behavioural concepts. A critique of extant literature and experiences of CRM implementation will help readers appreciate the application of CRM in several industries. The technological aspects of CRM are highlighted through an overview of data mining, the role of contact centres, comparison of some popular CRM products and methodology for selecting a technology-oriented CRM solution. While focusing on the functional aspects of CRM for marketing, sales, service and IT, the importance of an organisation-wide initiative for the successful implementation of CRM is underscored through case studies. The book provides a roadmap for organisations planning to initiate the CRM journey.

• Book Type :

Business,Strategy&Management

• Book Binding :

Paperback

• Language :

English

• Number of Pages :

224 pages

• ISBN - 10 :

1403928622

• Customer Relation Management: A Strategic Perspective Published On :

2007

• Resource:

Students and Professionals:Business&Economics, Business,Strategy&Management

Disclaimer:

• Customer Relation Management: A Strategic Perspective Book is not for reading online or for free download in PDF or eBook format.
• Table of Contents,Index,Syllabus,summary and image of Customer Relation Management: A Strategic Perspective book may be of a different edition or of the same title.
• Price can change due to reprinting, price change by publisher or sourcing cost change for imported books.