Overview of Data Mining Techniques: For Marketing, Sales and Customer Relationship Management, 3ed Book

When Berry and Linoff wrote the first edition of Data Mining Techniques in the late 1990s, data mining was just starting to move out of the lab and into the office and has since grown to become an indispensable tool of modern business. This new edition-more than 50% new and revised- is a significant update from the previous one and shows you how to harness the newest data mining methods and techniques to solve common business problems. The duo of unparalleled authors share invaluable advice for improving response rates to direct marketing campaigns, identifying new customer segments, and estimating credit risk.

• Book Type :

ComputerScience

• Book Binding :

Paperback

• Language :

English

• Number of Pages :

888 pages

• ISBN - 10 :

8126534729

• Data Mining Techniques: For Marketing, Sales and Customer Relationship Management, 3ed Published On :

2012

• Resource:

Students and Professionals:Textbooks, ComputerScience

Disclaimer:

• Data Mining Techniques: For Marketing, Sales and Customer Relationship Management, 3ed Book is not for reading online or for free download in PDF or eBook format.
• Table of Contents,Index,Syllabus,summary and image of Data Mining Techniques: For Marketing, Sales and Customer Relationship Management, 3ed book may be of a different edition or of the same title.
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