Decoding The New Consumer Mind: How and Why We Shop and Buy
Book Title: | Decoding The New Consumer Mind: How and Why We Shop and Buy |
Author: | Kit Yarrow |
ISBN-13: | 9788126550258 |
Publication: | jossey boss |
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Overview of Decoding The New Consumer Mind: How and Why We Shop and Buy Book
Decoding the New Consumer Mind provides marketers with practical ways to tap into this new consumer psychology and Yarrow shows how to combine technology and innovation to enhance brand image; win love and loyalty through authenticity and integrity; put the consumer s needs and preferences front and center and deliver the most emotionally intense, yet uncomplicated, experience possible. Armed with Yarrow s strategies, marketers will be able to connect more effectively with consumers driving profit and success across the organization.
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Business & Finance
Paperback
English
8126550252
2014
Textbooks, Business & Finance Books for Students, Teachers, Graudates, Professionals and all others
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