Overview of Differentiate Or Die Book

In Differentiate or Die, bestselling author Jack Trout takes marketers to task for taking the easy route too often, employing high-tech razzle-dazzle and sleight of hand when they should be working to discover and market their products uniquely valuable qualities. He examines successful differentiation initiatives from giants like Dell Computer, Southwest Airlines, and Wal-Mart to smaller success stories like Straits Matzoh and Connecticut s tiny Trinity College to determine why some marketers succeed at differentiating themselves while others struggle and fail. More than just a collection of marketing success stories this book is an in-depth exploration of today s most successful differentiation strategies. Marketing executives in all types of organizations, regardless of size, can learn how to achieve product differentiation through strategies including:Revisiting the U.S.P. -- Rosser Reeves s classic unique selling proposition approach, updated for today s market Positioning --Understanding how the mind works in the differentiating process Owning an Idea -- Techniques to seize a differentiating idea, dramatize it, and make it your own Competition -- How to use differentiating ideas against your competitors in the marketplace

• Book Type :

Business,Strategy&Management

• Book Binding :

Paperback

• Language :

English

• Number of Pages :

246 pages

• ISBN - 10 :

938572424X

• Differentiate Or Die Published On :

18 Dec 2015

• Resource:

Students and Professionals:Business&Economics, Business,Strategy&Management

Disclaimer:

• Differentiate Or Die Book is not for reading online or for free download in PDF or eBook format.
• Table of Contents,Index,Syllabus,summary and image of Differentiate Or Die book may be of a different edition or of the same title.
• Price can change due to reprinting, price change by publisher or sourcing cost change for imported books.