Overview of Edison on Innovation: 102 Lessons in Creativity for Business and Beyond Book

Axelrod seeks to bring "The Wizard of Menlo Park" down to earth so that anyone can develop good mental habits for generating new ideas, technologies and creative breakthroughs. Using the "Case Studies" of actual Edison inventions such as the telegraph, typewriter, telephone and photocopier, Axelrod draws out time-tested principles that can be applied by even the least creative among us. Lessons include: Failure is Fertile, Accumulate a Scrap Heap, Start Small, Scale Up, Do What You Can, Not What You Wish and much, much moreTable of Contents:PrefaceIntroductionLife Story of a Middle AmericanGetting Your Hands DirtyHow to Use EverythingInvestingEntrepreneurshipCreating Your CustomersMaking RainGrinding It OutManagingFaking GeniusAppendix One: An Edison ChronologyAppendix Two: Two Hundred Representative PatentsAppendix Three: Suggested ReadingIndex

• Book Type :

Business, Strategy & Management

• Book Binding :

Paperback

• Language :

English

• Number of Pages :

192 pages

• ISBN - 10 :

8126519576

• Edison on Innovation: 102 Lessons in Creativity for Business and Beyond Published On :

25 Feb 2009

• Resource:

Business & Economics, Business, Strategy & Management Books for Students, Teachers, Graudates, Professionals and all others

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