Electronic Commerce: From Vision to Fulfillment
|Book Title:||Electronic Commerce: From Vision to Fulfillment|
|Publication:||Prentice Hall India Learning Private Limited (2002)|
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Overview of Electronic Commerce: From Vision to Fulfillment Book
This comprehensive introduction to electronic commerce presents the concepts, strategies, and techniques that can be used to build profitable Web business sites. Taking a systems analysis and design view, it looks at e-commerce as an operational process and guides students through the mechanics of planning an e-business, designing a Web site, evaluating its performance, and developing a procedure for maintaining Web presence. Aimed at management, finance, marketing, information technology, and computer science students, the book provides the most up-to-date technical, operational, and managerial details and also focusses on the resultant interrelationships. Tools to promote effective learning include chapter-end-summaries, highlighted key terms, Web exercises, review and discussion questions, a glossary, and an exhaustive list of references.
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Students and Professionals:Business&Economics, Business,Strategy&Management