Overview of Empire State of Mind Book

Some people think Jay-Z is just another rapper. Others see him as just another celebrity / mega-star. The reality is, no matter what you think Jay-Z is, he first and foremost a business. And as much as Martha Stewart or Oprah, he has turned himself into a lifestyle. You can wake up to the local radio station playing Jay-Z s latest hit, spritz yourself with his 9IX cologne, slip on a pair of his Rocawear jeans, lace up your Reebok S. Carter sneakers, catch a Nets basketball game in the afternoon and grab dinner at The Spotted Pig before heading to an evening performance of the Jay-Z-backed Broadway musical Fela! and a nightcap at his 40 / 40 Club. He ll profit at every turn of your day. But despite Jay-Z s success, there are still many Americans whose impressions of him are foggy, outdated or downright incorrect. Surprisingly to many, he honed his business philosophy not at a fancy B school but on the streets of Brooklyn, New York and beyond as a drug dealer in the 1980s. Empire State of Mind tells the story behind Jay-Z s rise to the top as told by the people who lived it with him- from classmates at Brooklyn s George Westinghouse High School; to the childhood friend who got him into the drug trade; to the DJ who convinced him to stop dealing and focus on music. This book explains just how Jay-Z propelled himself from the bleak streets of Brooklyn to the heights of the business world. Zack O Malley Greenburg draws on his one-on-one interviews with hip-hop luminaries such as DJ Clark Kent, Questlove of The Roots, Damon Dash, Fred Fab 5 Freddy Brathwaite, MC Serch; NBA stars Jamal Crawford and Sebastian Telfair; and recording industry executives including Craig Kallman, CEO of Atlantic Records. He also includes new information on Jay-Z s various business dealings, such as: The feature movie about Jay-Z and his first basketball team that was filmed by Fab 5 Freddy in 2003 but never released. The Jay-Z branded Jeep that was scrapped just before going into production. The real story behind his association with Armand de Brignac champagne. The financial ramifications of his marriage to Beyonce.Jay-Z s tale is compelling not just because of his celebrity but because it embodies the rags-to-riches American dream and is a model for any entrepreneur looking to build a commercial empire.

• Book Type :

Biographies & Autobiographies

• Book Binding :

Paperback

• Language :

English

• Number of Pages :

304 pages

• ISBN - 10 :

1591848342

• Empire State of Mind Published On :

22 Sep 2015

• Resource:

Biographies, Diaries & True Accounts, Biographies & Autobiographies Books for Students, Teachers, Graudates, Professionals and all others

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• Empire State of Mind Book is not for reading online or for free download in PDF or eBook format.
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