Entrepreneurship: New Venture Creation
Book Title: | Entrepreneurship: New Venture Creation |
Author: | Holt |
ISBN-13: | 9789332568730 |
Publication: | Pearson Education India |
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Overview of Entrepreneurship: New Venture Creation Book
Entrepreneurship is aimed at helping students transform their entrepreneurial dreams into reality. The book is organized in a way that will help readers explore the nature of entrepreneurship, provides models for new venture creation and describes ways to help entrepreneurs succeed. Part One, consisting of four chapters, establishes a foundation for the course. Part Two, comprising three chapters, describes product development, legal protection of innovations and the human side of enterprise in services. Part Three, which again has three chapters, concentrates on market research and development. Part Four, comprising four chapters, emphasizes the roles of entrepreneurs in their organizations.
Book Type :
Business & Finance
Book Binding :
Paperback
Language :
English
Number of Pages :
584 pages
ISBN - 10 :
9332568731
Entrepreneurship: New Venture Creation Published On :
10-Mar-16
Resource:
Textbooks, Business & Finance for Students and Professionals
Disclaimer:
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