Overview of Foundations of Marketing Book

The bestselling Foundations of Marketing by John Fahy and David Jobber is back in afourth edition. It offers comprehensive coverage of the essentials of marketing in aconcise and student-friendly format, firmly rooting theory in real marketing practice.With its wealth of captivating examples, concise 12-chapter structure, and characteristicaccessible style, it remains the ideal text for students on introductory marketingcourses.

• Book Type :

Business & Finance

• Book Binding :

Paperback

• Language :

English

• Number of Pages :

NA

• ISBN - 10 :

1259027619

• Foundations of Marketing Published On :

8-Jun-12

• Resource:

Textbooks, Business & Finance for Students and Professionals

Disclaimer:

• Foundations of Marketing Book is not for reading online or for free download in PDF or eBook format.
• Table of Contents,Index,Syllabus,summary and image of Foundations of Marketing book may be of a different edition or of the same title.
• Price can change due to reprinting, price change by publisher or sourcing cost change for imported books.