Fundamentals of Marketing
Book Title: | Fundamentals of Marketing |
Author: | STONE |
ISBN-13: | 9780415370974 |
Publication: | Routledge (21 December 2006) |
-
COD Available. Delivery Time 4 - 7 Working Days in India.
-
For General Enquiries WhatsApp 7200833323 (Chat Support)
-
Trusted by over 100K+ customers
Overview of Fundamentals of Marketing Book
Fundamentals of Marketing provides a sound appreciation of the fundamentals of the theory and practice of marketing. Using case studies drawn from a cross section of sectors, in particular the banking, hospitality, retail and public service sectors this textbook critically evaluates the effectiveness of different marketing strategies and approaches. Exploring the principles of marketing this volume engages the reader, not only in theory but also in practice, using a broad range of real-life case studies such as Coca Cola, Apple, FCUK, Virgin, Amazon.com, Barnes and Noble, Dyno Rod and New Zealand wool. The text analyzes the marketing mix: product development, pricing, promotion (and communications marketing) and place (channels of distribution). It also? emphasizes the role of Marketing Information Systems (MIS) using internal reporting, marketing intelligence and marketing research including the contribution from marketing research agencies and reviews the role of technology, e-commerce and the Internet in supporting successful marketing. Featuring a support website that provides student and lecturer resources,? Fundamentals of Marketing conveys the main principles of marketing in a challenging yet accessible manner and provides the reader with insights into the workings of marketing today. Visit the Companion website at www.routledge.com/textbooks/9780415370974
Book Type :
Book Binding :
Language :
Number of Pages :
ISBN - 10 :
Fundamentals of Marketing Published On :
Resource:
- Fundamentals of Marketing Book is not for reading online or for free download in PDF or eBook format.
- Table of Contents,Index,Syllabus,summary and image of Fundamentals of Marketing book may be of a different edition or of the same title.
- Price can change due to reprinting, price change by publisher or sourcing cost change for imported books.
Business & Finance
Paperback
English
512 pages
415370973
21-Dec-06
Textbooks, Business & Finance for Students and Professionals
Disclaimer: