Global Marketing by Kate Gillespie Book-9788131518861
  • Global Marketing by Kate Gillespie Book-9788131518861

Global Marketing

₹625.00
Book Title: Global Marketing
Author: Kate Gillespie
ISBN-13: 9788131518861
Publication: Cengage
Edition: 3 edition (2 January 2013)
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Overview of Global Marketing Book

Written for an undergraduate audience, but also successfully used in post-graduate courses, this concise text covers the essential concepts of global marketing with the aid of extensive real-life examples and cases. GLOBAL MARKETING, 3e, offers balanced coverage of developed and developing markets, including insights into the often-overlooked markets of Africa, Latin America and the Middle East. Written with the student in mind, the Third Edition features comprehensive coverage of current topics based on the authors' extensive research and consulting experience. An early introduction to culture and marketing prepares students to integrate cultural analysis throughout the course. A chapter dedicated to the understanding of global and local competitors sets the stage for ongoing discussion of both buyers and competitors in an increasingly competitive global market.

  • Book Type :

  • Business & Economics

  • Book Binding :

  • Paperback

  • Language :

  • English

  • Number of Pages :

  • 540 pages

  • ISBN - 10 :

  • 8131518868

  • Global Marketing Published On :

  • 2 Jan 2013

  • Resource:

  • Business & Economics Books for Students, Teachers, Graudates, Professionals and all others

    Disclaimer:

    • Global Marketing Book is not for reading online or for free download in PDF or eBook format.
    • Table of Contents,Index,Syllabus,summary and image of Global Marketing book may be of a different edition or of the same title.
    • Price can change due to reprinting, price change by publisher or sourcing cost change for imported books.
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Global Marketing

Book Title: Global Marketing
Author: Kate Gillespie
ISBN-13: 9788131518861
Publication: Cengage
Edition: 3 edition (2 January 2013)

Write your review