Overview of Green Marketing: Theory, Practice and Strategies Book

Green Marketing: Theory, Practice, and Strategies helps individuals make informed decisions about choices that impact the environment. This insightful new book provides a thorough introduction to the emerging field of green marketing management, including a useful exploration of the integral relationships among marketing strategy and action, macroeconomic sectors, and the environment. In addition to providing a detailed look at many green strategies, from environmentally friendly supply chains to the environmental implications of product creation, the book reviews the evolution of marketing and devotes considerable attention to the conditions for potential consumers to act in an ecologically responsible manner.

• Book Type :

Business,Strategy&Management

• Book Binding :

Paperback

• Language :

English

• Number of Pages :

286 pages

• ISBN - 10 :

8131514595

• Green Marketing: Theory, Practice and Strategies Published On :

2011

• Resource:

Students and Professionals:Business&Economics, Business,Strategy&Management

Disclaimer:

• Green Marketing: Theory, Practice and Strategies Book is not for reading online or for free download in PDF or eBook format.
• Table of Contents,Index,Syllabus,summary and image of Green Marketing: Theory, Practice and Strategies book may be of a different edition or of the same title.
• Price can change due to reprinting, price change by publisher or sourcing cost change for imported books.