Harvard Business Review on Strategic Alliances ("Harvard Business Review" Paperback)
₹595.00
Book Title: | Harvard Business Review on Strategic Alliances ("Harvard Business Review" Paperback) |
Author: | HBR |
ISBN-13: | 9781591391333 |
Publication: | Harvard Business Review Press (1 February 2003) |
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Overview of Harvard Business Review on Strategic Alliances ("Harvard Business Review" Paperback) Book
This is a first-time collection of the old classics and best new thinking on how to build and manage strategic business relationships. It features these selling points. It features all-star names in marketing, including Rosabeth Moss Kanter, Gary Hamel, and Kenichi Ohmae. It provides a broad and diverse look at strategic alliances including: why and how they provide strategic advantage, the counterintuitive logic behind allying with your competitors, and how to effectively build and maintain cross-border.
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Business & Finance
Paperback
English
1591391334
1 Feb 2003
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