Overview of Hello, My Name is Awesome: How to Create Brand Names That Stick Book

Too many new companies and products have names that look like the results of a drunken Scrabble game (Xobni,Svbtle, Doostang).The heart of the book is Watkins' proven SMILE & SCRATCH Test, as featured in the Wall Street Journaland Inc. A great name makes you SMILE because it's: Suggestive - evokes a positive brand experience, Meaningful - your customers "get it", uses Imagery - visually evocative to aid in memory, has Legs - lends itself to a theme for extended mileage and is Emotional - moves people. A bad name, on the other hand, makes you Scratch your head because it's: Spelling-challenged - looks like a typo, Copycat - similar to competitors' names, Restrictive - limits future growth, Annoying - frustrates customers, Tame - flat, uninspired, suffers from the Curse of Knowledge - only insiders get it and is Hard-to-pronounce. Watkins also provides up-to-date advice, like making sure that Siri spells your name correctly. And you'll see dozens of examples, the good, the bad and the "so bad she gave them an award." Alexandra Watkins is not afraid to name names.

• • Book Type :

Business & Finance

• • Book Binding :

Paperback

• • Language :

English

• • Number of Pages :

112 pages

• • ISBN - 10 :

1626564728

• • Hello, My Name is Awesome: How to Create Brand Names That Stick Published On :

15 Dec 2014

• • Resource:

Textbooks, Business & Finance Books for Students, Teachers, Graudates, Professionals and all others

Disclaimer:

• Hello, My Name is Awesome: How to Create Brand Names That Stick Book is not for reading online or for free download in PDF or eBook format.
• Table of Contents,Index,Syllabus,summary and image of Hello, My Name is Awesome: How to Create Brand Names That Stick book may be of a different edition or of the same title.
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