How to Protect (or Destroy) Your Reputation Online: The Essential Guide to Avoid Digital Damage, Lock Down Your Brand and Defend Your Business
Book Title: | How to Protect (or Destroy) Your Reputation Online: The Essential Guide to Avoid Digital Damage, Lock Down Your Brand and Defend Your Business |
Author: | John David |
ISBN-13: | 9789386215123 |
Publication: | Pan Macmillan India (20 March 2017) |
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Overview of How to Protect (or Destroy) Your Reputation Online: The Essential Guide to Avoid Digital Damage, Lock Down Your Brand and Defend Your Business Book
With virtually non-existent oversight, the internet can easily become the judge, jury and executioner for anyone s reputation. Digital attacks and misinformation can cost you a job, a promotion, your marriage, even your business. Whether you ve done something foolish yourself, are unfairly linked to another s misdeeds or are simply the innocent victim of a third-party attack, most of us have no idea how to protect our online reputation.How to Protect (Or Destroy) Your Reputation Online will show you how to: Remove negative content from search results.React and respond to an online attack.Understand and manage online reviews.Use marketing strategies to both improve your online reputation and bolster your bottom line.How to Protect (or Destroy) Your Reputation Online is an indispensable guidebook for individuals and businesses, offering in-depth information about popular review sites like Yelp, TripAdvisor and Angie s List. John also shows you how to deal with revenge porn, hate blogs, Google s right to be forgotten in Europe, the business of online complaint sites, even the covert ops of reputation management.
Book Type :
Business, Strategy & Management
Book Binding :
Paperback
Language :
English
Number of Pages :
224 pages
ISBN - 10 :
9386215128
How to Protect (or Destroy) Your Reputation Online: The Essential Guide to Avoid Digital Damage, Lock Down Your Brand and Defend Your Business Published On :
20 Mar 2017
Resource:
Business & Economics, Business, Strategy & Management Books for Students, Teachers, Graudates, Professionals and all others
Disclaimer:
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