Overview of IIMA - Business and Intellectual Property: Protect Your Ideas Book

Business and Intellectual Property reflects on the future of IP in the age of new media and shows how - in a rapidly changing business field managers and decision-makers need to be more perceptive, agile and vigilant than ever before. Drawing on contemporary business affairs and strategies, it explores the nature and scope of IP and the evolution of national laws and global agreements like the TRIPs to protect it. It also explores the measures (the use of patents, copyrights and trademarks) used by some of the biggest brands Coke, MGM, 20th Century Fox, Microsoft, Harrods, Maruti, Tata to manage disputes and protect themselves.

• Book Type :

IIMA

• Book Binding :

Paperback

• Language :

English

• Number of Pages :

184 pages

• ISBN - 10 :

8184001401

• IIMA - Business and Intellectual Property: Protect Your Ideas Published On :

10 Aug 2016

• Resource:

Textbooks, Business & Finance, IIMA Books for Students, Teachers, Graudates, Professionals and all others

Disclaimer:

• IIMA - Business and Intellectual Property: Protect Your Ideas Book is not for reading online or for free download in PDF or eBook format.
• Table of Contents,Index,Syllabus,summary and image of IIMA - Business and Intellectual Property: Protect Your Ideas book may be of a different edition or of the same title.
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