Overview of Innovation Management and New Product Development, 4e Book

The subject of innovation management is often treated as a series of separate specialisms, rather than an integrated task. The main aim of this book, however, is to bring together the areas of innovation management and new product development and to keep a strong emphasis on innovation as a management process. Written in an accessible style, this fourth edition brings a change in structure to clearly set out three key areas for the student: Innovation management, managing technology and knowledge and new product development. As innovation continues to be at the forefront of economic and political debate about how to improve the competitiveness of economies and firms, Innovation Management and New Product Development will give you some insight into the problems faced by firms as they try to develop innovative products that will help them survive and prosper.

• Book Type :

Business & Economics

Book Binding :

Paperback

Language :

English

Number of Pages :

616 pages

ISBN - 10 :

813172803X

Innovation Management and New Product Development, 4e Published On :

2009

Resource:

Business & Economics for Students and Professionals

Disclaimer:

• Innovation Management and New Product Development, 4e Book is not for reading online or for free download in PDF or eBook format.
• Table of Contents,Index,Syllabus,summary and image of Innovation Management and New Product Development, 4e book may be of a different edition or of the same title.
• Price can change due to reprinting, price change by publisher or sourcing cost change for imported books.