Overview of Innovation, Product Development and Commercialization Case Studies and Key Practices for Market Leadership Book

Innovation, Product Development and Commercialization takes a unique holistic approach and examines the diverse issues that managers face to channel resources in the right direction for global commercial success. The book explores innovation, new product development and commercialization decisions within an integrated framework of business, market, technology and resource strategy. It also includes guidance on matching technology innovation to market opportunities and details commercialization of innovation and new products and continuous improvement of existing products.

• • Book Type :

Business,Strategy&Management

• • Book Binding :

Paperback

• • Language :

English

• • Number of Pages :

422 pages

• • ISBN - 10 :

8131509982

• • Innovation, Product Development and Commercialization Case Studies and Key Practices for Market Leadership Published On :

2009

• • Resource:

Students and Professionals:Business&Economics, Business,Strategy&Management

Disclaimer:

• Innovation, Product Development and Commercialization Case Studies and Key Practices for Market Leadership Book is not for reading online or for free download in PDF or eBook format.
• Table of Contents,Index,Syllabus,summary and image of Innovation, Product Development and Commercialization Case Studies and Key Practices for Market Leadership book may be of a different edition or of the same title.
• Price can change due to reprinting, price change by publisher or sourcing cost change for imported books.