International Business
Book Title: | International Business |
Author: | |
ISBN-13: | 9789339222581 |
Publication: | McGraw Hill Education |
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Overview of International Business Book
This book discusses in a lucid and easy-to-understand manner, the theory and practise of international business in the Indian context. It provides an in-depth coverage of the subject matter, with the help of numerous real life examples and cases. Along with this, a rich and user-friendly pedagogy makes it useful for the students of business management and other disciplines, where international business is taught as a course. This new edition endeavors to make the book closer to the contemporary practices and developments, thus making the text up-to-date. Book Features: Additional sections and sub-sections across chapters Several new and revised Opening and Closing cases New figures, tables, graphs and reportsTable of Contents: Part 1: Nature of International Business Multinational Corporations Global Trade and its Theories Foreign Direct Investment Part 2: Political and Legal Environment Cultural Environment Managing Across Cultures Negotiating Across Cultures Technological Environment Economic Environment Part 3: International Strategic Management International Organisational Structure International Strategic Alliances Integration Between Countries Institutional Support to International Business World Trade Organisation Part 4: 17. International Operations Management 18. International Marketing 19. International Financial Management 20. Financing Foreign Trade 21. International Accounting 22. International Human Resource ManagementPart 5: 23. Social Responsibility and Ethics in International Business 24. Future of International Business 25. E-Business
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Industries&BusinessSectors
Paperback
English
936 pages
933922258X
1 Jul 2017
Students and Professionals:Business&Economics, Industries&BusinessSectors
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