International Management: A Strategic Approach
Book Title: | International Management: A Strategic Approach |
Author: | John B. Cullen |
ISBN-13: | 9788131504123 |
Publication: | Cengage Learning |
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Overview of International Management: A Strategic Approach Book
International Management: A Strategic Perspective uses strategy as its unifying theme to explore the global economy and the impact of managerial decisions. By examining comparative management issues thoroughly, this text reveals the strengths and weaknesses of competitors and how to adapt organizational practices. Cullen/Parboteeah also covers the key topics of formation and implementation of strategies in the global environment, the building of strategic alliances, negotiation and cross-cultural communication, international human resource management and business ethics.
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Business,Strategy&Management
Paperback
English
664 pages
8131504123
2007
Students and Professionals:Business&Economics, Business,Strategy&Management
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