Overview of Legends in Consumer Behaviour: Jacob Jacoby(8 Volume Set) Book

The Legends in Consumer Behavior series captures the essence of the most important contributions made in the field of consumer behavior over the past several decades. It reproduces the seminal works of the legends in the field, which are supplemented by interviews of these legends as well as by the opinions of other scholars about their work.The series comprises various sets, each focusing on the multiple ways in which a legend has contributed to the field. This third set in the series, consisting of eight volumes, is a tribute to Jacob Jacoby, one of the most prolific contemporary consumer behavior and marketing scholars.Jacob (Jack) Jacoby has been the Merchants Council Professor of Consumer Behavior and Retail Management at the Stern School of Business, New York University, since 1981. Prior to that, he received his Ph.D. in Social Psychology from Michigan State University in 1966. After serving as a Lieutenant in the US Air Force (1965 1968), he directed the Consumer Psychology program within the Department of Psychological Sciences at Purdue University (1968 1981). He is Past President of the Association for Consumer Research (1975) and the Society of Consumer Psychology (1973 1974), and a Fellow of the American Psychological Association, the American Psychological Society, the Association for Consumer Research, the Society for Social Psychology, the Society for Consumer Psychology, and the Society for Psychology and Law.Jacoby s scholarly output includes more than 165 chapters and articles, 10 books and monographs, and hundreds of talks at professional conferences, universities, and before industry audiences. He served on a number of editorial boards, including the Journal of Marketing Research, the Journal of Consumer Research, Computers in Human Behavior, and the Trademark Reporter.The series is edited by Jagdish N. Sheth, who is the Charles H. Kellstadt Professor of Marketing in the Goizueta Business School at Emory University, USA. He is Past President of the Association for Consumer Research (ACR), as well as Division 23 (Consumer Psychology) of the American Psychological Association. He is also a Fellow of the American Psychological Association (APA). Professor Sheth is the coauthor of the Howard Sheth Theory of Buyer Behavior, a classic in consumer behavior published in 1969.Volumes in this set: Volume 1: Helping Define the Field and Expand Its Horizons I: Broad Works that helped Define, Focus and expand the field- Presidential Addresses, Annual Review of Psychology Chapters, Handbook and Encyclopedia Chapters II: More Focused works that helped and expand the fieldVolume 2: The Early Yearsa: Attitudes, Brand Loyalty and Perceived risk Volume 3: The Early Years: Information Overload and Quality perception I: Quality Perception II: Information Overload III: Assorted other Items from the EraVolume 4: The Fourth P- Advertising and Personal Selling I: Advertising Effects II: The Comprehension-Miscomprehension of Advertising and other mass media communications III. Misleading, Deceptive,Remedial and corrective advertising IV: Personal Selling VOLUME 5: Pre-Decision Information accessing and behavioral process technology (BPT) Volume 6: Legal Considerations applying to consumer decision making and purchase behavior part 1Volume 7: Legal Considerations applying to consumer decision making and purchase behavior part 2Volume 8: Methods and Measures: Selected Papers

• Book Type :

Business&Finance

• Book Binding :

Paperback

• Language :

English

• Number of Pages :

• ISBN - 10 :

9351501248

• Legends in Consumer Behaviour: Jacob Jacoby(8 Volume Set) Published On :

15 Sep 2015

• Resource:

Students and Professionals:Textbooks, Business&Finance

Disclaimer:

• Legends in Consumer Behaviour: Jacob Jacoby(8 Volume Set) Book is not for reading online or for free download in PDF or eBook format.
• Table of Contents,Index,Syllabus,summary and image of Legends in Consumer Behaviour: Jacob Jacoby(8 Volume Set) book may be of a different edition or of the same title.
• Price can change due to reprinting, price change by publisher or sourcing cost change for imported books.