Managerial Economics: Principles and Worldwide Applications
Book Title: | Managerial Economics: Principles and Worldwide Applications |
Author: | |
ISBN-13: | 9780199467068 |
Publication: | Oxford University Press |
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Overview of Managerial Economics: Principles and Worldwide Applications Book
Managerial Economics: Principles and worldwide applications, 8e is a comprehensive textbook designed for courses in managerial economics in business schools. Reflecting the highly globalized nature of tastes, production, labour markets and financial markets in today's world, the book presents the theory of the firm as a unifying theme to examine the managerial decision-making process. Adopting a global perspective, it synthesizes economic theory, decision science and business administration studies, examining how they interact as a firm strives to reach optimal profitability and efficiency in the face of modern constraints.
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Economics
Paperback
English
640 pages
0199467064
15 Jun 2016
Students and Professionals:Business&Economics, Economics
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