Overview of Marketing Channels A Management View Book

Marketing Channels: A Management View, 8e, a market leader, is known to provide a management focus and managerial framework to the field of marketing channels. Theory, research and practice are covered thoroughly and blended into a discussion that stresses decision making implications. This new edition reflects global, socio-cultural, environmental and technological changes that have taken place within the industry.

• Book Type :

Business & Economics

Book Binding :

Paperback

Language :

English

Number of Pages :

686 pages

ISBN - 10 :

8131518426

Marketing Channels A Management View Published On :

2012

Resource:

Business & Economics for Students and Professionals

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• Marketing Channels A Management View Book is not for reading online or for free download in PDF or eBook format.
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