Marketing Channels A Management View
₹725.00
Book Title: | Marketing Channels A Management View |
Author: | Bert Rosenbloom |
ISBN-13: | 9788131518427 |
Publication: | Cengage |
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Overview of Marketing Channels A Management View Book
Marketing Channels: A Management View, 8e, a market leader, is known to provide a management focus and managerial framework to the field of marketing channels. Theory, research and practice are covered thoroughly and blended into a discussion that stresses decision making implications. This new edition reflects global, socio-cultural, environmental and technological changes that have taken place within the industry.
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Business&Economics
Paperback
English
686 pages
8131518426
2012
Students and Professionals:Business&Economics
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