Marketing Management: A South Asian Perspective (Old Edition)
Book Title: | Marketing Management: A South Asian Perspective (Old Edition) |
Author: | KOTLER |
ISBN-13: | 9788131767160 |
Publication: | Pearson |
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Overview of Marketing Management: A South Asian Perspective (Old Edition) Book
Marketing Management is the14th Edition of Marketing Management containing updated concepts and developments, with customer values as the center around which the market it created. The book talks about the markets of the 21st century and how they are affected by the forces of demand and supply. The reader is taken through the various factors affecting the prices of goods and services such as, the product mix, the distribution channels and the shift and movement in demand and supply. The book very nicely expresses developmental plans for the economy based on marketing predictions, the atmosphere and market examination. The complete idea behind Marketing Management is that it gives common man working information about the territory of marketing, its procedures and what it means for the growth of the world's economy. Philip Kotler is the best when it comes to marketing. His beliefs have served as the basis for many textbooks across the world and have recognized to be a step higher than other books which stresses on being expressive, more than the practical. Marketing Management: A South Asian Perspective focuses on the plans of marketing growth and its many sides. It highlights topics which are important for a well-built nation. The topics cover competitive methods based on consumer sentiment, branding, creating brand equity, managing both personal as well as mass communication, analyzing business as well as consumer markets and managing retailing, wholesaling and logistics. The book is readily available on amazon.in. About the Author Philip Kotler is an American marketing author, consultant and professor; currently the S. C. Johnson Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern. He was born on 27 may 1931 in Chicago, United States. He has written more than 55 books on marketing including Principles of Marketing, Kotler on Marketing: How to Create, Win and Dominate Markets and Marketing 3.0: From Products to Customers to the Human Spirit. Kotler was the first person to receive the ""Leader in Marketing Thought"" award voted on by the academic members of the American Marketing Association. He was also the founder of World Marketing Summit.
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Book Type :
Business&Economics
Book Binding :
Paperback
Language :
English
Number of Pages :
728 pages
ISBN - 10 :
8131767167
Marketing Management: A South Asian Perspective (Old Edition) Published On :
2012
Resource:
Students and Professionals:Business&Economics
Disclaimer:
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