Marketing Management: A South Asian Perspective (Old Edition) by KOTLER Book-9788131767160
  • Marketing Management: A South Asian Perspective (Old Edition) by KOTLER Book-9788131767160

Marketing Management: A South Asian Perspective (Old Edition)

₹1,499.00
Book Title: Marketing Management: A South Asian Perspective (Old Edition)
Author: KOTLER
ISBN-13: 9788131767160
Publication: Pearson
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Overview of Marketing Management: A South Asian Perspective (Old Edition) Book

Marketing Management is the14th Edition of Marketing Management containing updated concepts and developments, with customer values as the center around which the market it created. The book talks about the markets of the 21st century and how they are affected by the forces of demand and supply. The reader is taken through the various factors affecting the prices of goods and services such as, the product mix, the distribution channels and the shift and movement in demand and supply. The book very nicely expresses developmental plans for the economy based on marketing predictions, the atmosphere and market examination. The complete idea behind Marketing Management is that it gives common man working information about the territory of marketing, its procedures and what it means for the growth of the world's economy. Philip Kotler is the best when it comes to marketing. His beliefs have served as the basis for many textbooks across the world and have recognized to be a step higher than other books which stresses on being expressive, more than the practical. Marketing Management: A South Asian Perspective focuses on the plans of marketing growth and its many sides. It highlights topics which are important for a well-built nation. The topics cover competitive methods based on consumer sentiment, branding, creating brand equity, managing both personal as well as mass communication, analyzing business as well as consumer markets and managing retailing, wholesaling and logistics. The book is readily available on amazon.in. About the Author Philip Kotler is an American marketing author, consultant and professor; currently the S. C. Johnson Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern. He was born on 27 may 1931 in Chicago, United States. He has written more than 55 books on marketing including Principles of Marketing, Kotler on Marketing: How to Create, Win and Dominate Markets and Marketing 3.0: From Products to Customers to the Human Spirit. Kotler was the first person to receive the ""Leader in Marketing Thought"" award voted on by the academic members of the American Marketing Association. He was also the founder of World Marketing Summit.

  • Book Type :

Business&Economics

Book Binding :

Paperback

Language :

English

Number of Pages :

728 pages

ISBN - 10 :

8131767167

Marketing Management: A South Asian Perspective (Old Edition) Published On :

2012

Resource:

Students and Professionals:Business&Economics

Disclaimer:

  • Marketing Management: A South Asian Perspective (Old Edition) Book is not for reading online or for free download in PDF or eBook format.
  • Table of Contents,Index,Syllabus,summary and image of Marketing Management: A South Asian Perspective (Old Edition) book may be of a different edition or of the same title.
  • Price can change due to reprinting, price change by publisher or sourcing cost change for imported books.
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Marketing Management: A South Asian Perspective (Old Edition)

Book Title: Marketing Management: A South Asian Perspective (Old Edition)
Author: KOTLER
ISBN-13: 9788131767160
Publication: Pearson

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