Overview of Marketing Management Book

A marketing management course shouldn't be treated like a principles class. And, an upper-level text doesn't need to be written like an encyclopedia. That's why Marketing Management, 2e by Michael Czinkota and Masaaki Kotabe takes a direct, "no bull" approach, bringing concepts to life without dry explanations and unnecessary "extra" information. Theoretical and practical considerations are balanced throughout. Coverage of critical and contemporary marketing topics includes integration of e-commerce and a unique chapter on estimating marketing demand.

• Book Type :

Engineering

• Book Binding :

Paperback

• Language :

English

• Number of Pages :

650 pages

• ISBN - 10 :

8131501175

• Marketing Management Published On :

2006

• Resource:

Students and Professionals:Textbooks, Engineering

Disclaimer:

• Marketing Management Book is not for reading online or for free download in PDF or eBook format.
• Table of Contents,Index,Syllabus,summary and image of Marketing Management book may be of a different edition or of the same title.
• Price can change due to reprinting, price change by publisher or sourcing cost change for imported books.