Marketing Management Strategies by Michael Hartline Book-9788131518632
  • Marketing Management Strategies by Michael Hartline Book-9788131518632

Marketing Management Strategies

₹575.00
Book Title: Marketing Management Strategies
Author: Michael Hartline
ISBN-13: 9788131518632
Publication: Cengage
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Overview of Marketing Management Strategies Book

The powerful new MARKETING MANAGMENT STRATEGIES, 5e, features its most aggressive case revision program to date. The fifth edition includes six all-new cases written specifically for the text and five new outside cases from Harvard Business School and the Ivey School of Business, while other cases have been updated and, in most cases, rewritten with a new focus. And for the first time, the book includes vibrant photographs and captions?making it an even more exciting read in 12 succinct chapters. MARKETING STRATEGY, 5e, emphasizes teaching students to think and act like marketers. It presents strategy from a perspective that guides strategic marketing management in the social, economic and technological arenas in which businesses function today?helping students develop a customer-oriented market strategy and market plan. Its practical approach to analyzing, planning and implementing marketing strategies is based on the creative process involved in applying marketing concepts to the development and implementation of marketing strategy. An emphasis on critical thinking enables students to understand the essence of how marketing decisions fit together to create a coherent strategy. Well-grounded in developing and executing a marketing plan, the text offers a complete planning framework, thorough marketing plan worksheets and a comprehensive marketing plan example for students to follow.

  • Book Type :

  • Business&Economics

  • Book Binding :

  • Paperback

  • Language :

  • English

  • Number of Pages :

  • ISBN - 10 :

  • 8131518639

  • Marketing Management Strategies Published On :

  • 1 Nov 2012

  • Resource:

  • Students and Professionals:Business&Economics

    Disclaimer:

    • Marketing Management Strategies Book is not for reading online or for free download in PDF or eBook format.
    • Table of Contents,Index,Syllabus,summary and image of Marketing Management Strategies book may be of a different edition or of the same title.
    • Price can change due to reprinting, price change by publisher or sourcing cost change for imported books.
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Marketing Management Strategies

Book Title: Marketing Management Strategies
Author: Michael Hartline
ISBN-13: 9788131518632
Publication: Cengage

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