Overview of Marketing Research 7/e Book

Marketing Research: An Applied Orientation, 7e,takes a unique applied and managerial orientation that illustrates the interaction between marketing-research decisions and marketing management decisions. This text is comprehensive, practical, and presents balanced coverage of both qualitative and quantitative material. The seventh edition is even more current, contemporary, illustrative, and sensitive to user needs.

• Book Type :

Business,Strategy&Management

• Book Binding :

Paperback

• Language :

English

• Number of Pages :

996 pages

• ISBN - 10 :

9332555699

• Marketing Research 7/e Published On :

1 Sep 2015

• Resource:

Students and Professionals:Business&Economics, Business,Strategy&Management

Disclaimer:

• Marketing Research 7/e Book is not for reading online or for free download in PDF or eBook format.
• Table of Contents,Index,Syllabus,summary and image of Marketing Research 7/e book may be of a different edition or of the same title.
• Price can change due to reprinting, price change by publisher or sourcing cost change for imported books.