Marketing Research Customer Insights and Managerial Action
Book Title: | Marketing Research Customer Insights and Managerial Action |
Author: | Tom J. Brown |
ISBN-13: | 9788131529409 |
Publication: | Cengage Learning India Private Limited |
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Overview of Marketing Research Customer Insights and Managerial Action Book
MARKETING RESEARCH is the best-selling introductory marketing research text because it is accessible to students while maintaining its level of coverage. MARKETING RESEARCH provides a framework for the choices and decisions that must be made by managers-an important aspect of marketing research-because decisions made in one stage of the process have consequences for other stages. Managers and marketing researchers need to appreciate the interactions among the parts of the research process so they can have confidence in a particular research result. This edition provides readers with an overview of the information gathering function from the perspective of the researchers who gather the information and the marketing managers who use it.
Book Type :
Business & Economics
Book Binding :
Paperback
Language :
English
Number of Pages :
504 pages
ISBN - 10 :
8131529401
Marketing Research Customer Insights and Managerial Action Published On :
2015
Resource:
Business & Economics for Students and Professionals
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