Marketing Research Customer Insights and Managerial Action by Tom J. Brown Book-9788131529409
  • Marketing Research Customer Insights and Managerial Action by Tom J. Brown Book-9788131529409

Marketing Research Customer Insights and Managerial Action

₹525.00
Book Title: Marketing Research Customer Insights and Managerial Action
Author: Tom J. Brown
ISBN-13: 9788131529409
Publication: Cengage Learning India Private Limited
Quantity
Available

  • COD Available. Delivery Time 4 - 7 Working Days in India. COD Available. Delivery Time 4 - 7 Working Days in India.
  • For General Enquiries WhatsApp 7200833323 (Chat Support) For General Enquiries WhatsApp 7200833323 (Chat Support)
  • Trusted by over 100K+ customers Trusted by over 100K+ customers

Overview of Marketing Research Customer Insights and Managerial Action Book

MARKETING RESEARCH is the best-selling introductory marketing research text because it is accessible to students while maintaining its level of coverage. MARKETING RESEARCH provides a framework for the choices and decisions that must be made by managers-an important aspect of marketing research-because decisions made in one stage of the process have consequences for other stages. Managers and marketing researchers need to appreciate the interactions among the parts of the research process so they can have confidence in a particular research result. This edition provides readers with an overview of the information gathering function from the perspective of the researchers who gather the information and the marketing managers who use it.

  • Book Type :

Business & Economics

Book Binding :

Paperback

Language :

English

Number of Pages :

504 pages

ISBN - 10 :

8131529401

Marketing Research Customer Insights and Managerial Action Published On :

2015

Resource:

Business & Economics for Students and Professionals

Disclaimer:

  • Marketing Research Customer Insights and Managerial Action Book is not for reading online or for free download in PDF or eBook format.
  • Table of Contents,Index,Syllabus,summary and image of Marketing Research Customer Insights and Managerial Action book may be of a different edition or of the same title.
  • Price can change due to reprinting, price change by publisher or sourcing cost change for imported books.
BKDPHBT_9788131529409
2017-10-08
New product

Reviews

Write your review

Marketing Research Customer Insights and Managerial Action

Book Title: Marketing Research Customer Insights and Managerial Action
Author: Tom J. Brown
ISBN-13: 9788131529409
Publication: Cengage Learning India Private Limited

Write your review