Overview of Marketing Research Book

The fifth edition of this well known text continues to comprehensively discuss the tools and techniques used for marketing research which facilitates managerial decision-making. With the addition of new cases and a new chapter on Ethical Issues in Marketing Research, this new edition adds further clarity to the process of market research. A better design and coverage makes this edition vital for postgraduate and undergraduate students of management and commerce as well as for the practitioners of marketing research.

• Book Type :

Business&Finance

• Book Binding :

Paperback

• Language :

English

• Number of Pages :

648 pages

• ISBN - 10 :

1259004902

• Marketing Research Published On :

2013

• Resource:

Students and Professionals:Textbooks, Business&Finance

Disclaimer:

• Marketing Research Book is not for reading online or for free download in PDF or eBook format.
• Table of Contents,Index,Syllabus,summary and image of Marketing Research book may be of a different edition or of the same title.
• Price can change due to reprinting, price change by publisher or sourcing cost change for imported books.