
Book Title: | Marketing Research: Text and Cases |
Author: | Rajendra Nargundkar |
ISBN-13: | 9780070220874 |
Publication: | McGraw Hill Education |
The book is written in application oriented manner and the use of case studies with SPSS component enhances the worth of this work not only for the MBA students, but also for marketing research practitioners.
Business&Finance
Paperback
English
560 pages
0070220875
1 Jul 2017
Students and Professionals:Textbooks, Business&Finance
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