Overview of Marketing Warfare: 20th Anniversary Edition Book

The book that changed marketing forever is nowupdated for the new millenniumIn 1986, Marketing Warfare propelled the industry into a new, modern sensibility and a world of unprecedented profit. Now, two decades later, this Annotated Edition provides the latest, most powerful tactics that have become synonymous with the names Ries and Trout. New content includes in-depth analyses of some of the biggest marketing successes and blunders of the past two decades including Volkswagen, Sony, Coca Cola, Budweiser, IBM, and McDonalds along with annotated reproductions of winning and losing ads.

• Book Type :

Business&Finance

• Book Binding :

Paperback

• Language :

English

• Number of Pages :

232 pages

• ISBN - 10 :

125902900X

• Marketing Warfare: 20th Anniversary Edition Published On :

1 Jul 2017

• Resource:

Students and Professionals:Textbooks, Business&Finance

Disclaimer:

• Marketing Warfare: 20th Anniversary Edition Book is not for reading online or for free download in PDF or eBook format.
• Table of Contents,Index,Syllabus,summary and image of Marketing Warfare: 20th Anniversary Edition book may be of a different edition or of the same title.
• Price can change due to reprinting, price change by publisher or sourcing cost change for imported books.