Overview of Mass Media Research An Introduction Book

Reflecting the latest developments from the field, MASS MEDIA RESEARCH: AN INTRODUCTION, 10E, delivers a comprehensive overview of mass communication research and a thorough exploration of each major approachincluding qualitative research, content analysis, survey research, longitudinal research and experimental research. The text continues with an expansive section on data analysis and concludes with cutting-edge coverage on applying research methods to the primary areas of interest, including print, electronic media, advertising and public relations. Completely up to date, the Tenth Edition fully integrates social media coverage, ethics and the impact of emerging technology on mass media research. It also provides expanded coverage of online research, the impact of tablets on readership, new advertising channels, social media message analytics and much more.

• Book Type :

Humanities

• Book Binding :

Paperback

• Language :

English

• Number of Pages :

496 pages

• ISBN - 10 :

8131526283

• Mass Media Research An Introduction Published On :

Jan 2015

• Resource:

Students and Professionals:Textbooks, Humanities

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