Meatball Sundae: How new marketing is transforming the business world (and how to thrive in it) by Seth Godin Book-9780749929480
  • Meatball Sundae: How new marketing is transforming the business world (and how to thrive in it) by Seth Godin Book-9780749929480

Meatball Sundae: How new marketing is transforming the business world (and how to thrive in it)

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Book Title: Meatball Sundae: How new marketing is transforming the business world (and how to thrive in it)
Author: Seth Godin
ISBN-13: 9780749929480
Publication: Little, Brown Book Group
Edition: Digital original edition (15 January 2009)
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Overview of Meatball Sundae: How new marketing is transforming the business world (and how to thrive in it) Book

What is a meatball sundae? It's something messy, disgusting and ineffective, the result of combining two perfectly good things that don't go together. Meatballs are the basic staples, the things people need, the stuff that used to be marketed quite well with TV and other mass market techniques. The topping is new marketing: MySpace, websites, YouTube, and all of the magic that CEOs wish would shine atop their companies. The problem? New marketing is lousy at selling meatballs. When confronted with the myriad opportunities presented by new marketing, people usually ask 'How can we make this stuff work for us?' This, as Seth Godin explains in his remarkable new book, is exactly the wrong question. Mapping out 14 trends that are completely remaking what it means to be a marketer - and by extension transforming what we make and how we make it - Godin shows how the question for any thriving 21st century business must be: 'How can we alter our business to become an organization that thrives on new marketing?' Meatball Sundae is an essential guide to the fundamental shift taking place in the marketing and business world, and shows you how to align your business to it.

  • Book Type :

  • Business & Finance

  • Book Binding :

  • Paperback

  • Language :

  • English

  • Number of Pages :

  • 256 pages

  • ISBN - 10 :

  • 0749929480

  • Meatball Sundae: How new marketing is transforming the business world (and how to thrive in it) Published On :

  • 15 Jan 2009

  • Resource:

  • Textbooks, Business & Finance Books for Students, Teachers, Graudates, Professionals and all others

    Disclaimer:

    • Meatball Sundae: How new marketing is transforming the business world (and how to thrive in it) Book is not for reading online or for free download in PDF or eBook format.
    • Table of Contents,Index,Syllabus,summary and image of Meatball Sundae: How new marketing is transforming the business world (and how to thrive in it) book may be of a different edition or of the same title.
    • Price can change due to reprinting, price change by publisher or sourcing cost change for imported books.
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Meatball Sundae: How new marketing is transforming the business world (and how to thrive in it)

Book Title: Meatball Sundae: How new marketing is transforming the business world (and how to thrive in it)
Author: Seth Godin
ISBN-13: 9780749929480
Publication: Little, Brown Book Group
Edition: Digital original edition (15 January 2009)

Write your review